Salma Hayek's sea legs might be fine, but her arms could clearly use some work.

It didn't take one or two whacks, and, alas, the third time wasn't a charm. Nope, the actress needed an embarrassing five gos to christen Il Mostro—aka "The Monster"—the new racing boat in Puma's fleet. For those scratching their heads to figure out why Hayek is engaged in a bout of boat-bonking, the company is run by her baby daddy, François-Henri Pinault.

In the end, Hayek needed an assist from a crew member to break the ceremonial bottle o' Taittinger over the vessel. (The video above was generously edited by Puma to show only a couple of Hayek's misfires.)

Pride overboard.